E-Relationship was the first client and prospect e-connection tool in the insurance and banking sector in the United States and Canada. Today, it is indisputably the largest and most robust! Agent testimonials attest to the system's effectiveness with increased appointments, increased sales, increased client loyalty and increased agent confidence. The effect of staying in touch with clients and connecting frequently with prospects has multiple advantages all positive in their effect on production, retention and satisfaction. The four phases of Prospect Attraction are Specific Prospect Focus, Creating Local Awareness Strategies, Building Agent Character Uniqueness and Implementing an Automatic Frequent Touch Strategy. Though there are four phases, Frequent Touch is the hallmark to prospect attraction. The inability or oversight of staying in frequent touch will cause decreased loyalty and awareness to fade.