Jim Ruta BA RHU

Title: Executive Coach
Company: Jim Ruta Advisorcraft
Jim Ruta is an internationally recognized keynote speaker and executive coach, specializing in the life insurance industry. A retired insurance advisor and executive manager of a 250-advisor agency, Jim started as a 22-year-old agent and remains an industry thought leader, podcaster and consultant to the life and financial services industry. He has spoken 4 times at the MDRT Annual Meeting, including the Main Platform, and at many major events around the world. His company, Jim Ruta Advisorcraft, has been helping life insurance advisors and leaders become top performers since 1999. He is a best-selling author, industry media personality and co-founder and Emcee of the Canada Sales Congress in Toronto.

Jim is passionate about improving the performance of advisors and field leaders. He is a regular on Facebook Live @JimRutaTV and writes for many top industry publications around the world. His Advisorcraft Online coaching program is going into its tenth year. Jim has written four books including the best seller, “How to Win Sales and Increase Profits with Jim Ruta” and his latest with Tom Hegna, “Don’t Worry, Retire Happy – Seven Steps to Retirement Security for Canadians” 

What you don’t know about Jim – He’s a classically trained violinist, a trained Emergency Medical Technician, a licensed private pilot, a one-time Special Constable, Ski Patroller and alpine and water ski instructor…

Jim’s known as “The Re-Energizer” because no one coaches or speaks with more enthusiasm, energy and insight that he does. Jim Ruta’s mission today is simple – to help preserve, promote and propel the life insurance advisor business. 

“Recruiting I.C.O.N.s – How to Build with the Best” is a combination of his extensive experience and research with top agency leaders and advisors. Working in the ethnically and racially diverse marketplace of Toronto, you can be sure that this new approach will work for you too, where ever your agency is.