Course Topics

Master Sales Leadership
Think Like a Business Owner	Work ON your business Manage priorities Move from tactical to strategic execution Create your One Page Business Plan^®
Create Alignment	Key points of alignment Personalize the mission and core values Aligning your team
Optimize Execution	Evaluate and refine business processes Collect and analyze performance metrics
Lead on Purpose	The four factors of organizational effectiveness Understand the impact of your leadership style
Optimize Recruiting
Run Recruiting Like a Business	Refine and communicate your unique value proposition Optimize your referral network
Create a Recruiting Culture	Key points of recruiting alignment
Optimize Recruiting Execution
Optimize Selection
The Cost of Poor Selection
Selection Pitfalls
Guiding Principles of Effective Selection
Key Points of Selection Alignment
Optimize Selection Execution
Accelerate the Launch
The Desired Result of a Perfect Launch
The 3 Cs of High Engagement
Developing Commitment and Personal Accountability for High Performance	Key points of alignment for new advisors
Elevate Performance
The Performance Development Process
Strengthen the Coaching Process	Key coaching abilities The McCauley & Co. C.O.R.E. Performance Coaching Model^™
Customize Support Plans Based on Producer Segments	Key points of alignment for experienced producers
Grow Your Business
The Business Owner Mindset
Develop Your Growth Battle Plan	Leverage producer expertise Identify and qualify new markets Develop marketing strategies
In the Footsteps of Leaders
Lead by Example, Governed by Core Values	Create a high-trust, high-impact culture Put others first Define your personal leadership principles
Making Battlefield Decisions
Communicate with Purpose